Benefits of Explainer Videos for Your Business

Every business owner wants to take his business on another level of success. And to achieve that they do everything possible. In the last few years, we have seen massive growth in the popularity of corporate videos. There are so many types of corporate videos like animated videos, testimonials videos, etc. One such popular type is explainer videos. It is highly preferred by businesses these days for many good reasons. But before you connect with one of the best corporate film production companies for such videos, continue reading this post to have a fair idea about it.

So, let us get started!

1. They are concise
First and foremost, explainer videos are to-the-point and concise. As Robert Weiss says, ‘business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.’ These are generally a few minutes’ long videos which means your audiences won’t have any excuse to bail early. However, writing for such videos can be tricky; a good and professional corporate filmmaker can do that for you and help you grab the maximum eyeballs.



2. These videos show problems along with solutions
An explainer video progresses linearly with time. It means you can show several possible problems along with adequate solutions. Showing how your goods and services solve customers’ needs is quite valuable for securing more and more conversions. Although you can also do this by writing an impressive content, it does not have the same impact.

3. They are ‘creatively’ creative
Well! The best corporate film production company is never afraid to do creative experiments with these videos. You can add jokes into your script or simply play with animation features! You can even add some interesting music/sound in the background as it will help your audience memorize your videos. As per David Levy, COO of a well-known production house – ‘a video that surprises people, or otherwise delights them, will stick with them indefinitely. It’s a chance to get inside your customer’s mind and stay there if you have the right creative team to make it happen.

4. These videos are versatile and can be used anywhere
Once you have your explainer video ready, you can use it in several different contexts. You can post it on YouTube or simply embed it into your website’s homepage or landing page. These can be used on social media pages and into slideshow presentations. They are universal and short enough to transfer easily.

Wrapping Up!
Convinced! But do not know how to start! Just start by looking at the explainer videos posted by your competitors. This will help you find some inspiration and ideas for your videos. After this, hire the best corporate film production company to get the best possible outcomes.

Comments