A
brand is what sets apart a product from its competitors. It is what
makes a product unique and easily identifiable by customers.
Therefore, for the success of any product, building up the brand
awareness is a very important task for the marketing team. This can
be done in several ways, both traditional and modern. However, the
best way to build up the brand awareness for any brand or product is
through explainer videos. It is
estimated that over 55% of all the time we spend on our mobile is
dedicated to watching videos. Hence, it is a very lucrative and
beneficial means of brand promotion and building brand awareness.
Brand
awareness can be increased by explainer videos using the following
steps:
1. Identify
Consumer Needs
The
first and most important step is to identify the audience or the
market for any product. Since each product has a different market and
every market wants different things, therefore the type of video that
needs to be created to attract one specific market, say middle aged
people, will be very different from a video designed to target
teenagers and people in their 20s. Hence it is crucial that the age,
language preferences, and the kind of message and imagery that will
resonate and attract the market be decided beforehand. Like any other
marketing initiative, research is very essential before producing any
video content for your brand. That's where the best video production
company starts from! The research!
2.
Be original and unique
The
second step is to be original and unique so that the video stands out
from the millions of other explainer videos already present in the
market. Everyday, billions of videos are watched on YouTube, and your
video needs to be different from all of them in order to appeal to
the consumer. For this, the explainer videos should be attention
grabbing from the very first instant. It should also be memorable so
that the consumer doesn’t forget about it as soon as he sees it.
3. Be
Concise and To the Point
In
addition to being original, it is also very important to be concise
and not waste the time of the viewer. In this fast paced world,
everyone is busy and no one has time for long-drawn videos. A survey
has shown that explainer videos over 10-25 seconds will not be viewed
and will lose customer interest in most cases.
4. Promote
and share vigorously
Promotion
of the video is even more important than the creation part. It is
paramount that the video be promoted in every possible way, through
social media and otherwise. Using a dedicated marketing team for the
same is a good idea. Also, contests can be held, giving people
rewards for watching or sharing the video.
Lastly,
the video needs to be such that it can be viewed and played in all
different devices. Customers may be using a laptop, tablet, mobile,
or even a phone to view your video. Hence, the explainer videos needs
to be optimized for different devices and screen sizes.
Video
making and promoting is a very effective and economical way of
promoting a brand. However, it needs to be properly utilized in order
to have a positive effect. The best video production company can
create beautiful business videos using their best creative talent and
resources.
Originally Published: http://actuafreearticles.com
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