The power of videos as a powerful marketing tool is unquestionable in today’s digital era. Today both small and large businesses are embracing the myriad advantages of videos. Right from helping increase the people’s understanding about your products to building the emotional connect, videos connect with your potential and existing customers like a magic wand.
Research says that an average internet user spends more time on a website with a promotional video. This is the reason why most businesses now incorporate a brand or product introductory video on their site because they believe that it engages the customer better. Videos are the first choice when you aim to create a lasting impression of your brand communicating its mission and value to the prospective customers.
Create an Emotional Connection Between Your Product and People:
The most effective advertisements are the ones which connect with people’s emotions and beyond. A corporate video that has the ability to make people feel nostalgic and moved and one which they would love to share with family friends goes a long way! Buying decisions are often made from an emotional place so you need to drive emotional responses to your ad and corporate video in order to make it go viral. The experience after watching the video should be nothing but one word – emotional.
Tell Your Potential Audience What Makes You Stand Out:
Your corporate video might be dynamic and visually compelling but you should also communicate to the viewers what makes your business different. The fact is that you have to tell your company’s story in 30 seconds using engaging copy on the screen so that people can know your business inside out. Tell your audiences all the benefits and features that your company offers and what makes it better than all others. Also, share the entire history of why you began within the same stipulated time frame. Don’t try to sell yourself desperately. n order to deliver a perfect pitch, pick one thing that your company does the best and put it through in a simple and unforgettable manner. If you can make the intended audiences really listen to you through your corporate video, you can get more people to share your videos.
Introduce Yourself in A Simple Yet Effective Manner:
A corporate video is the most effective way to introduce your brand. So focus on simply introducing yourself in a light-hearted, charming and engaging manner which would make it virtually impossible to not fall for your brand. Use a conversational copy which is effective at generating emotions. It not only ideal for spreading your brand message but you can introduce yourself or your brand in a heartfelt manner. Let the viewers know the brand’s personality and story as that’s what sticks to their mind.
Leverage Your Brand Voice:
Your brand messaging and imagery is the first thing people are drawn to when deciding on which brand to rely on. The same should not be left out in your corporate video productions. A smart use of your brand’s message and brand’s slogan into the narrative as a CTA can bring meaning to the lives of the audiences. The most important tip – your video should make sense in a chaotic world making people believe that yours is a reliable product. If you have a great slogan that reflects your brand’s voice and personality, you must insert it strategically in your video to help build trust. The brand’s core messaging such as slogans are usually effective and create a memorable impression on the viewers.
Source: https://www.topicstalk.com
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