The power of videos as a powerful marketing tool is unquestionable in
today’s digital era. Today both small and large businesses are
embracing the myriad advantages of videos. Right from helping increase
the people’s understanding about your products to building the emotional
connect, videos connect with your potential and existing customers like
a magic wand.
Research says that an average internet user spends more time on a website with a promotional video. This is the reason why most businesses now incorporate a brand or product introductory video on their site because they believe that it engages the customer better. Videos are the first choice when you aim to create a lasting impression of your brand communicating its mission and value to the prospective customers.
But before you get into crafting a corporate video, you need a compelling story that will resonate, inform, and entertain the audiences. You need a story that can engage and tickle the human brain. Crafting the best possible corporate video and mission video that has the ability to go viral is the key to marketing your business. Here are 6 video tactics we found effective to make your corporate video a viral one.
Research says that an average internet user spends more time on a website with a promotional video. This is the reason why most businesses now incorporate a brand or product introductory video on their site because they believe that it engages the customer better. Videos are the first choice when you aim to create a lasting impression of your brand communicating its mission and value to the prospective customers.
But before you get into crafting a corporate video, you need a compelling story that will resonate, inform, and entertain the audiences. You need a story that can engage and tickle the human brain. Crafting the best possible corporate video and mission video that has the ability to go viral is the key to marketing your business. Here are 6 video tactics we found effective to make your corporate video a viral one.
Create an Emotional Connection Between Your Product and People
The most effective advertisements are the ones which connect with people’s emotions and beyond. A corporate video that has the ability to make people feel nostalgic and moved and one which they would love to share with family friends goes a long way! Buying decisions are often made from an emotional place so you need to drive emotional responses to your ad and corporate video in order to make it go viral. The experience after watching the video should be nothing but one word – emotional.
The focus should be on preserving memories rather than applying pushy sales tactics, which is the only trick to establish an emotional connection with viewers. This is because people heavily rely on emotions rather than information when making buying decisions. So your corporate video should resonate emotionally with the target audience ( in the context of touching their lives and adding value) and should not sound like just another traditional marketing tactic which they are used to seeing everyday and everywhere.
Show the Team Members Behind the Success
Sometimes it can feel really intimidating to understand where and how to begin shooting your corporate video. How about if we tell you that you can shoot your corporate video right from where you are sitting right now and with the people you are sitting with. The place is none other than your office premises, your own temple. Incorporating some nice shots of the people who are working on the products and services can lend a human face to your video. Doesn’t matter which industry you are in or when you started, it’s always fun to watch such videos because they are authentic, sweet and emotional. A corporate video clip which reflects on your employees and workers showcasing their contributions and how they strive to achieve customer satisfaction each day can trigger an emotional response from your viewers.
Tell Your Potential Audience What Makes You Stand Out
Your corporate video might be dynamic and visually compelling but you should also communicate to the viewers what makes your business different. The fact is that you have to tell your company’s story in 30 seconds using engaging copy on the screen so that people can know your business inside out. Tell your audiences all the benefits and features that your company offers and what makes it better than all others. Also, share the entire history of why you began within the same stipulated time frame. Don’t try to sell yourself desperately. n order to deliver a perfect pitch, pick one thing that your company does the best and put it through in a simple and unforgettable manner. If you can make the intended audiences really listen to you through your corporate video, you can get more people to share your videos.
Introduce Yourself in A Simple Yet Effective Manner
A corporate video is the most effective way to introduce your brand. So focus on simply introducing yourself in a light-hearted, charming and engaging manner which would make it virtually impossible to not fall for your brand. Use a conversational copy which is effective at generating emotions. It not only ideal for spreading your brand message but you can introduce yourself or your brand in a heartfelt manner. Let the viewers know the brand’s personality and story as that’s what sticks to their mind.
Leverage Your Brand Voice
Your brand messaging and imagery is the first thing people are drawn to
when deciding on which brand to rely on. The same should not be left out
in your corporate video. A smart use of your brand’s message and
brand’s slogan into the narrative as a CTA can bring meaning to the
lives of the audiences. The most important tip – your video should make
sense in a chaotic world making people believe that yours is a reliable
product. If you have a great slogan that reflects your brand’s voice and
personality, you must insert it strategically in your video to help
build trust. The brand’s core messaging such as slogans are usually
effective and create a memorable impression on the viewers.
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